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I read dozens of studies about love, how people connect and why they do or don’t stay together.

UNIVERSITY OF WISCONSIN-MADISON - June 14 - According to researchers at the University of Wisconsin–Madison, sifting through many choices is problematic because it can create the perception that the grass is always greener.

If this mentality pervades our decision­making in so many realms, is it also affecting how we choose a romantic partner?

I’m not saying you shouldn’t care about attraction (you should). Take some time to think about what kind of life partner you want and then focus on finding those qualities above everything else. If you had a nice time on a date, were at least moderately attracted to him and thought he was a good person, GO OUT AGAIN.Too many choices exhaust us, make us unhappy and lead us to sometimes abscond from making a decision all together.Researcher Barry Schwartz calls this “choice overload.” And it’s not just insignificant details like which brush to wipe the inside of the toilet with–having too many choices in our creative and professional lives can lead us to avoid making important decisions.“As the number of options increases, the costs, in time and effort, of gathering the information needed to make a good choice also increase,” writes Schwartz.After having spent a couple of years in remote places where consumer choices were limited at best, they go into a grocery store in the U. to buy something and end up standing glassy-eyed in the aisles, paralyzed and overwhelmed by an overload of light and choice.Faced with a entire aisle full of toothpaste options—one whitening, one brightening, one with extra sensitivity, and one with extra fluoride and baking soda ingredients—their eyes glaze over and they stare, circuit-fried and numb, unable to choose or buy anything.This kind of rigor goes into a lot of my decisionmaking.

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